Brandon, MB. – The Brandon Wheat Kings, in association with Heritage Co-op, are pleased to announce plans to team up with Farm Credit Canada and hosting a stop on FCC’s Annual Drive Away Hunger tour this week.

Volunteers from both Heritage Co-op and Farm Credit Canada will be collecting food and cash donations during this Sunday afternoon’s Western Hockey League game between the Wheat Kings and visiting Prince Albert Raiders at Westman Communications Group Place.

“We are always looking for more ways to support those who are working every day to help alleviate hunger in Canada,” says Michael Hoffort, FCC president and CEO, adding this year’s goal is to collect the equivalent of five million meals for Canada’s food banks and hunger programs, which includes school meal programs across Canada.

“There’s always people in our communities in need of a helping hand and no child should ever have to make it through a school day on an empty stomach,” he went on to say, noting that hunger touches over 860,000 Canadians each month, many of whom are children.

FCC offices across Canada collecting food and cash donations this week. Beginning this week, FCC Drive Away Hunger tractor tours took place across the country. One hundred per cent of donations go to Canadian food banks.

“Heritage Co-op is in a unique position to bring together western Manitoba’s agriculture community to share the food it produces with those in need,” says Heritage Co-op general manager Lorne Zacharias. “Because western Manitobans have been so good to us, we’re always looking for ways to support our communities. This game is another way for us to lend support to a program that will benefit individuals and families throughout our region.”

Western Manitoba’s FCC Drive Away Hunger program involves efforts from all FCC location staff as well as volunteers from many industry partners, such as Heritage Co-op. All donations collected at the game will go to Area Food Banks, which are in dire need of nonperishable food items.

“Hunger is an issue that affects many families in the Westman area,” says Wilco Van Meijl, district director for FCC’s Brandon office. “FCC Drive Away Hunger is about making a difference in our communities by working together to reduce hunger in this country.”

“We thank Heritage Co-op and the Wheat Kings for their support in helping us reach or exceed this year’s goal,” he added.

Drive Away Hunger is FCC’s flagship community investment program. Since 2004, FCC employees, customers and community partners have raised over 33 million meals.

Sunday’s game – which has a 4pm start – will be the back half of a 2-game weekend series against the visiting Prince Albert Raiders and in addition to giving FCC the opportunity accept donations from Western Manitoba hockey fans, Heritage Co-op will be offering a special discount off their next fuel fill. For every goal scored by the Wheat Kings on Sunday, fans will receive a 1 cent per litre discount at any of its western Manitoba gas bars.

The Wheat Kings, who are coming off Wednesday night’s 5-2 victory over Edmonton, will be entering the weekend series against the Raiders with a record of 5-2-0-1.

In addition to hosting the Annual Drive Away Hunger event, Sunday’s game has been dubbed “Sunday Fun Day”. All children’s tickets will be on sale for $5 (all taxes included). As well, the hockey club will be offering concourse games, face painting and a “free” post-game public skate with Willie, the Wheat Kings’ mascot.

Tickets to both games are on sale now at the Keystone Centre box office, by calling (204) 726-3555 or online at

ABOUT HERITAGE CO-OP: Heritage Co-op is here to serve our members with products and services that help build, feed and fuel individuals and communities. We are a different type of business; being member-owned means that any profits are returned to our members and stay within the local economy. We live where you live, work where you work and help grow the economy right here. We are your neighbours and we make sustainable investments in the communities that we share.

ABOUT FARM CREDIT CANADA: FCC is Canada’s leading agriculture lender, with a healthy loan portfolio of more than $31 billion. Our employees are dedicated to the future of Canadian agriculture and its role in feeding an ever-growing world. We provide flexible, competitively priced financing, management software, information and knowledge specifically designed for the agriculture and agri-food industry. Our profits are reinvested back into agriculture and the communities where customers and employees live and work. Visit or follow us on Facebook, Linkedin and on twitter @FCCagricultre.


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