The Wheat Kings and Recycle Everywhere team up to celebrate Manitoba students and their commitment to beverage container recycling

Brandon, MB. – The Canadian Beverage Container Recycling Association (CBCRA)’s Recycle Everywhere program and the Western Hockey League’s Brandon Wheat Kings are giving students an opportunity to score big by showcasing their skills at empty beverage container recycling with the Wheat Kings Recycle Rally Contest.

Running from Saturday, January 12th to February 27th, the contest will give western Manitoba students an opportunity to win tickets to an upcoming Brandon Wheat Kings game; an in-classroom pizza party and an autographed team jersey, simply by submitting their 15-second video demonstrating their commitment to a cleaner environment by showcasing their skills at empty beverage container recycling.

“We are very excited to partner with the Brandon Wheat Kings on this fun and engaging contest! Teaching the importance of beverage container recycling to kids in school helps build a foundation to a greener and cleaner Manitoba for generations to come. “, says Christa Rust, Program Manager, Recycle Everywhere. “The Wheat King Recycle Rally Contest brings classrooms together to collaborate as a team to teach Manitobans why beverage containers should be given a life beyond the landfill.”

“Recycling is the easiest and most effective thing that anyone can do to protect our natural resources,” says Wheat Kings’ Director of Business Operations Rick Dillabough. “By engaging young people in a contest such as this, we hope to motivate them toward adopting sustainable behaviors.”

 The 15-second video can be educational and informative; funny and laidback or telling a short relatable story, though must follow contest guidelines. The video can be created on a smart phone in a format that is acceptable to Facebook. The winning video will be featured on the Brandon Wheat Kings and Recycle Everywhere’s Facebook pages, and will be shown “Live” on the center ice video scoreboard at Westoba Place, throughout the season.

Some guidelines for classrooms to take note of when producing and submitting their videos:

  • The Recycle Everywhere logo must be in your video, so be sure to use your Recycle Everywhere bin.
  • Focus on the importance of empty beverage container recycling only
  • Video must be between 10-15 seconds in length
  • Every student filmed in the video must have permission to be featured online and have signed a release form
  • Music beds and audio is permissible

To be considered, please send the following in an email to

  • Your completed video along,
  • Your school name and address,
  • Your teacher’s name,
  • Your grade of class
  • Confirmation that all students featured in the video have signed a release form for permission to be posted on public social media accounts

For full contest rules and guidelines, visit

 About CBCRA:

Founded in 2010, the Canadian Beverage Container Recycling Association (CBCRA) is a not-for-profit, industry-funded organization whose membership includes beverage brand owners and distributors. CBCRA is committed to reaching the government-mandated target of recovering 75% of beverage containers sold in Manitoba.

CBCRA implemented and operates the Recycle Everywhere program. Recycle Everywhere strives to educate Manitobans on beverage container recycling and to ensure that it is convenient to recycle empty beverage containers no matter where citizens live, work or play. Learn more at and


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